By Jessie Abarques | September 22, 2021

They are everywhere, and they need help. They can be on your phone, down the street, in your malls or right next to you on the beach, and you might not even know it. No, not the FBI. I’m referring to small businesses, or simply just their brands. They are everywhere, and the world is missing out on so many of them. Sure, apps such as TikTok and Instagram provide some level of support, but not every owner is savvy enough to maximize efficiency on such platforms.

By Dylan Sherry | May 12, 2021

California’s homeless population has substantially grown since the beginning of the lockdowns in early 2020. Tents, whether purchased, built, or provided, can be found throughout L.A.’s parks, sidewalks, beaches, etc. Waste, crime, and illness are all unfortunate byproducts of a system that doesn’t account for the city’s most desperate.

By Symone Martin | May 5, 2021

They view me as a creature. As a fictional character who has really ....no identity. They think of me as being too loud but really it's my words they are afraid of. My voice they feel betrayed by. My mind they feel lost behind. It's my existence that makes them cringe..not because I did something or said anything wrong, but because they wonder what I will do next.

By Lia Hurd | April 26, 2021

Over the years, companies have tried to engage with communities but due to lack of diversity, these attempts have gone horribly wrong. Ultimately the lack of knowledge on these communities in PR teams has resulted in crises that could have been avoided if there was someone from these communities to properly engage with the public.

By Jacqueline Garcia | April 20, 2021

I think every PR student has heard either from a professor, advisor or even from our fellow classmates that it’s better to intern at a PR Agency rather than in-house at a company. Have you ever wondered why that is? Well I am here to tell you why they are right, although in-house has its great benefits, college students such as ourselves will benefit more from interning at a PR Agency. 

By Ashley King | April 11, 2021

When you ask someone well within the PR industry what the key is to getting high up in the industry, the answer is usually always this: networking, networking, NETWORKING! While networking is definitely a huge part, the difficulty can be knowing how and where to form those professional and even friendly relationships.

By Taleen Keuroghlian | April 3, 2021

One of the greatest philosophers of our time once declared, “I’m gonna pop some tags, only got twenty dollars in my pocket.” This famous adage certainly resonates amongst the brave Instagram and TikTok influencers who lay their lives on the line to drive our culture forward, or rather, backwards. Millennium throwback chic is all the rage right now in the youth fashion world.

By Brittany Daley | April 3, 2021

A year ago, anybody plant-based would have told you that eating a “meal” at a fast food establishment would have been simply consuming fries and a shake. However, over the past year fast food companies have been rushing to release plant-based meat substitutes in order to stay in touch with the population and most importantly to stay trendy with the crowds. Today it is uncommon for a fast food giant to not have Impossible or Beyond meat. Vegans everywhere are rising! 

By Stephanie Cuba | March 31, 2021

In this day and age, a media presence is as important as any other skill in your resume. Everyone is expected to know how to navigate through all social media apps. These apps are always growing with new ones always on the rise, such as Tik Tok. With these new platforms, it just becomes another format to get your name out there.

By Sophia Denopra | March 31, 2021

In this age of social media, news spreads fast. This means that a lot of the injustices that happen to marginalized communities become front-page news, trending Twitter topics, and viral Instagram posts...quickly. Due to this new collective awareness we have, a lot of consumers have become much more selective with the brands to which they give their money.

By Mayra Agredas | March 22, 2021

There has been so much anticipation to return back to our everyday lives, and Disneyland is just as eager. After being closed for more than a year, families can now explore the Disneyland Resort theme parks in Anaheim starting April 30th. But some may ask, will things ever get back normal? Disneyland’s PR and marketing teams had to respond with promotions, of course! 

By Thania Garcia | March 15, 2021

As we slowly and dreadfully cross one-year of lockdown, a collective groan can be heard coming from all over the world. Innovation has become more imperative than ever, and as more and more time seems to pass, there now exists a genuine need to cater in reimagined ways. For live music, this challenge is not only about obtaining attention, but also managing to keep it for an hour long live stream.

By Genrich Criste | March 10, 2021

Dragons. Magic. Monsters. A Warrior Princess. These are the main elements in Disney’s latest animated film, Raya and the Last Dragon. And while it is a good family movie to watch, or if you’re a 22-year old like me who still loves watching animated movies to escape the realities of this thing called life, there is only one issue that this movie has and it is not having accurate representation.

By Angelica Tatevosian | March 5, 2021

If this global pandemic has contributed anything positive to our lives, it’s the fact that everyday attire no longer has to sacrifice one of the main things that make new clothing desirable...comfort. Sure squeezing into a blazer and tight fitted trousers may allow you to look the part at work, however, we’ve all had at least one moment in our lives where we’d wished we could show up to an office meeting in a stretchy pair of joggers.

By Gabriela Batres Salinas | March 1, 2021

There are many different stereotypes that go around the immigrant community, especially around undocumented immigrants. But I want to focus on the facts of how much money immigrants actually contribute to the United States economy.

By Arryana Jackson | March 1, 2021

The murder of George Floyd, the capitol riots, and a first-ever, female Black Vice President. These events and tragedies have forced brands to speak up about their political standpoints, but not all consumers are happy about this. When you think of the brand, Pepsi, it is doubtful that the first thing that comes to your mind is the company’s political stance. Consumers usually like the brand because they enjoy the taste of their products. From this standpoint, it is easy to see why brands don’t usually outwardly express their political views due to fear of losing consumers.

By Alana Aimaq | February 22, 2021

With over a hundred million users in the United States alone, TikTok has taken the social media world by storm. Endless scrolling, countless dances, and a one-way ticket to virality. Now, it has become the leading factor in promoting the rise of the independent artist. During the pandemic, musicians, singers, and producers alike have called it home for posting and promoting their creative endeavors.

By Isaac Bruce | February 17, 2021

The video game industry is a venerable hype machine, it being one the most lucrative forms of entertainment PERIOD. The push for bigger, more impressive video game experiences are ever-present to gain the interest of a downright salivating audience.

December 7, 2020 | By Irma Negrete

When I was younger my family and I used to all pile up in the family van tucked into our PJs and blankets and go to the drive-in theatres. My parents were firm believers of having fun on a budget so on many occasions my sister and I hid in the truck of the van so we could get in for free. The drive-in theatres hold many fond memories of my childhood and sadly I would have to admit that it's been years since I've been to one.

November 28, 2020 | By Leila Nojouki

It’s March 2020, COVID-19 has made its way to the US, and most businesses are ordered to close, and most offices closed and employees started working remotely. So what does this mean for Public Relations, especially in entertainment? How much does this pandemic change the industry?