November 28, 2020 | By Anessa Quintanilla

If you follow the latest news in pop culture, watch music award shows, or have social media accounts, chances are you have seen the international takeover of K-pop in the entertainment industry. K-pop has made significant strides in Western media over the last decade with the emergence of hit groups like BlackPink, GOT7, and BTS, who won the Billboard Music Award for Top Social Artist of 2020.

November 28, 2020 | By Amber Miller

Being the most social media savvy and soon to be the largest consumer population, the generation comprised of roughly 72 million people is worth noticing.

November 28, 2020 | By Tiffany Wright

Throughout your career you may experience a client that unintentionally or intentionally makes their target demographic cringe at the very least. Whether your client is an entertainer, company, or politician it is bound to happen. Try as you might, making a good plan is nothing if you cannot complete a few tasks.

November 7, 2020 | by Marc Blais

Whether one is on social media, turning on the television or listening to the radio, it seems no one can escape the constant ads, celebrities and posts telling people to register to vote, but the most successful voter registration campaign was actually done by an immigrant, David Dobrik.

November 7, 2020 | By Leeza Jackson

A photo of Adam Rapport, Editor in Chief of food magazine Bon Appetit, in brown face resurfaced and started to go viral in March this year. Adam Rapport was then publicly accused of allowing racism and discrimination into his private life as well as allowing it to be apart of the Bon Appetit work culture.

October 12, 2020 | by Gabriela Merida

With all live music events being either cancelled or postponed until further notice, the music industry has been seriously impacted by COVID-19, and is now constantly on the lookout for new ways to monetize in order to rise from this impact.

November 7, 2020 | by Kimberly Belcher

Congratulations!! You have just been given the opportunity to produce an event for your client. Not sure where to start? We’ve got you covered with a simple guide to event planning.

November 2, 2020 | by Yun Hsuan Chou (Coco Chou)

Look over this year, every country has been impacted by COVID-19. The price of flight tickets has gone down and many restaurants have closed down. Following this situation, what makes me curious is why those luxury brands still look “perfect” in this hard year?

October 15, 2020 | By Evyn Bryant

Public relations and communications is a way for a professional entity to convey certain ideas or messages to a targeted group of people, the target audience. Sometimes the information is simple and more common, while other ideas push for a bigger response.

October 8, 2020 | By Alondra Lopez

2020 has taken a complete turn around giving us virtual and drive-in concerts for the remainder of the year continuing in 2021. Unexpectedly, COVID-19 has changed the lives of many, especially those who work in the music industry.

October 8, 2020 | By Dominique Mayorga

Big cities like Los Angeles are known for their nightlife and have been hit hard during this pandemic. Let's be real, I can’t be the only one that misses the loud music bumping through the speakers, surrounded by all your closest friends with a cocktail in hand. Who knew we would miss squishing through crowds of people to wait in a 20-minute line to use the ladies’ room? Unreal right?

October 8, 2020 | By Michelle De Leon

When the ball dropped on New Year’s Eve there was a sense of excitement. We were entering our Roaring 20’s and it was anticipated to be a year full of accomplishments. What no one expected was that two and a half months into the new year the United States, along with the rest of the world, would be shut down due to Covid-19.

September 29, 2020 | By Carlo Lupercio

Hollywood has fluffed up the career of characters in movies and tv shows for quite some time now. With shows like How to Get Away with Murder, Drop Dead Diva, Law & Order and much more it is easy to be persuaded that a career in certain industries looks really fun. As an adult consumer an exciting, fun, and fluffed up career is enjoyable to watch but as a younger consumer who may be easily impressionable, those careers can seem like the real thing.

September 29, 2020 | By Angela Vega

On a day in mid-June this past summer, I opened Instagram to find in between my feed’s daily cycle of comprehensive educational resources and donation posts compiled by young, sharp and agitated users––rightfully and responsibly angered by a wave of instances pointing to our country’s institutional police violence targeting the black community––were several weak white-on-black images from multimillion and billion dollar global brands and their PR directors expressing vague solidarity and tone-deaf apologies to the black community…

September 22, 2020 | by Keilyn Abe

Imagine yourself at the last concert you went to. Whether you were at an intimate venue like the Echoplex or a legendary stadium like the Rose Bowl, at one point or another you were likely squished up against other concertgoers, brushing up against their clammy skin and waiting to be able to gasp your next breath of fresh air. Now bring yourself back to today, just about six months into the coronavirus pandemic, and feel the discomfort settle in.

September 22, 2020 | by Frank Almarez

I remember watching an NBA game on Wednesday, Mar. 11, and witnessing something nobody has ever seen before. The referees dismissed the confused fans in attendance as well as both teams off the court. Shortly after, the NBA announced the postponement of their season due to multiple players testing positive for the coronavirus, and I was in shock.