From The Kitchen Floor to Euphoria: The Rebrand of Trisha Paytas
I’ve always believed Trisha Paytas would become a star. Since becoming an internet legend in 2007, she has proved that relentless determination will bring you a long way. Trisha has been iconic for her YouTube collaborations and car mukbangs, but now her star factor is recognized by everyone.
Built on Chaos: The Internet’s First Impression
For the first part of her career, Trisha was known for trolling, breakdowns and controversy. This may have worked for her on YouTube, but the entertainment industry never gave her a chance. The internet had already decided who she was, and at the time nobody thought she would change.
Because of the way Trisha was perceived online, she didn’t get as many opportunities as other creators. Her personal brand of being chaotic didn’t align with a lot of people or many brands. Though some partnerships would have been very authentic to her brand to collaborate with, she was seen as too much of a risk to work with.
A Shift Begins: The “Just Trish” Era
Everything changed for Trisha when she started her podcast, Just Trish. The conversations created between her co-host, Oscar Gracey, her producer/husband, Moses and herself were different then before. It was clear from the beginning that Trisha had better intentions for this era of life. For the first time, she was going to be honest with the internet and be herself.
This transition in content is a direct result of her environment. Around this time, Trisha had become an advocate for mental health support. She expressed her love for therapy and how it changed her. She took accountability of her past, not denying it. This change in mindset allowed her to regain trust, build a new audience and maintain listeners.
Trisha is no longer known for her troll tendencies. Through her work on Just Trish, you are able to see how professional she is. During episodes she conducts interviews, you can tell she took time to research the guest. The conversations are meaningful, and you can tell from the guest how much they’re enjoying the interview.
Breaking Into The Mainstream
Trisha is now starting to be in spaces she could have only dreamed of. Collaborations with brands like Domino’s, Chili’s and Arby’s reflect a notable change from someone who was never able to secure mainstream partnerships. Appearances in media like Call Her Daddy and SNL, a nationwide tour and being cast in Euphoria signal a broader acceptance of her place in entertainment.
The internet seemed to have changed drastically over a few short years over Paytas. The once “crazy” Trisha was now iconic. Her audience has rooted for her in every room she has walked in. One of the many things people can relate to Trisha about is her love for fast food. She has advocated her love for it since the early days of YouTube. The authenticity of Trisha’s brand is reflected in her audience engagement. When she first started getting partnerships from fast-food restaurants, her fans were just as happy for her as she was.
If she continues on this path, her career has the potential to be more stable and respected than ever before. And if there is anything to take from this, it is that sometimes belief comes before proof.
Bio: Liam Buck is currently a Junior at California State University, Northridge. He is getting his B.A. in Journalism and Public Relations to have a career in PR.